The End of Traditional Search
Google’s market share slipped recently, according to a report from searchengineland.com, hinting at a larger shift in how we search online. The article highlights the growing changes to user habits as our use of AI expands.
I replaced Google with the OpenAI ChatGPT search extension and haven’t looked back. It’s simpler, faster, and more direct. A recent comparative study backs up this choice, showing how tools like ChatGPT deliver the instant answers I need.
Click to listen to an AI-generated podcast of the report generated with Google NotebookLM
Zero-click, AI-driven searches are making the traditional page of links feel outdated. While some still enjoy sifting through results, most people just want quick, accurate answers. As voice-based interfaces push us toward a “just give me the answer” mindset, lists of links will feel even more obsolete.
It’s essentially the rise of AI assistants that will ultimately become personalized, trusted partners we will soon take for granted.
I, for one, welcome the change.